When it comes to mobility services, growth often comes from scale — more drivers, more cities, more rides. But one of our partners in Greece proved there’s another way to win: focus on islands and tourists.
About the company
In August 2024, the 4th largest taxi service in Greece generated $1.8 million in trip revenue, with the average passenger spending $160/month. What makes this achievement remarkable isn’t just the revenue, but how it was achieved.
Strategic geography
Instead of spreading thin across multiple cities, the company chose to operate on Greece’s islands. This unique environment offered:
- Shorter travel distances
- Higher average fares, as demand is concentrated and pricing reflects the premium market
Optimized operations with fewer drivers
With fewer than 200 drivers, the service efficiently covered the entire territory. The compact geography allowed for effective supply management without sacrificing service quality. Onde-powered apps with features such as Back-to-back rides and Driver levels made sure drivers take as many trips as possible, and idle time is minimized.
Tourist-centric focus
Tourism is Greece’s economic engine, and this partner leaned in fully. By advertising directly to tourists and tailoring promotions for seasonal visitors, the business concentrated activity in a 4–5 month window. The result? Extraordinary returns with a seasonal workforce.
Key points of success
- Choosing islands with less competition but popular with tourists
- Focusing marketing on tourists
- Choosing the Onde platform for its user-friendly, internationally efficient apps
